What it Takes to Earn Money on YouTube

by Courtney

Nowadays, a lot of people are making money on YouTube. They have become celebrities in their own right. You can also earn money by creating quality content. Maybe making money is not a compelling reason to create a YouTube Channel, but there are many money-making opportunities.

You ought to note that content creators are not paid for uploading videos. Also, the videos do not get monetized by default. You are required to enable monetization. In this case, you can have your videos join YouTube Premium or YouTube Partners program. You do not need millions of subscribers to make money from your YouTube. You can qualify for the program if you get Youtube watch hours and adequate number of subscribers. Ideally, the amount of money you make is not determined by views and subscribers only, and the engagement it generates and your niche.

There is a need to define your audience before you start creating YouTube videos. Remember that building an audience will put you in the way of monetizing the content in different ways. You should pay attention to your audience’s age, geographic location, gender, and watch time.

Join Partner Program

You need to explore ads. It does not matter whether you want to earn money without creating videos; there is a need to sign up for the Partners Program. Remember that you can only qualify for monetization when you get to 4000 watch hours and 1000 subscribers in the past year.

Remember that the views you get do not always correlate to the revenue you get. For instance, if the channel gets thousands of views without clicks and watch time, you cannot earn money. Viewers must watch or click ads to get paid. Fortunately, with YouTube Premium, you do not have to depend on advertisers to earn revenue.

Ideally, YouTube Premium is a subscription program whereby fans can watch their favorite channels without watching ads. Well, this does not need many changes from the creators. As a creator, you should think of YouTube Premium as an additional income stream.

Sell Products

You can sell different products to help you generate revenue. In this case, you can sell things such as tote bags, coffee mugs, t-shirts, and more. The good thing about selling merchandise is that you can increase your exposure offline. You may find it easier to sell merchandise than you think. For instance, you can order designs from freelance sites and integrate the store with order handling software. Another option is to try dropshipping.


If you have an idea you want to execute, but you have no money, the best option is to crowdfund. Maybe you want to hire actors, get better equipment, and cover production costs; it is advisable to reach out to your audience and crowdfund.

License Your Content

This is quite important if you create viral content. When you have viral videos, you can license them for money. Online news sites, creators, and Television networks can reach out to you and use your content. Another option is to list the content on different marketplaces. In this way, you can reach out to potential customers who can purchase your content.

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